Make sure your people get the word. Be known as the "Leader with the straight information." Don't let one of your people be part of the 10% that didn't receive the information. Let your people have the portion that they need to know, but make certain they have it. Squelch rumors. Rumors create disappointment. Have the integrity, knowledge, and dependability to keep your people posted on what's going on in the world, the country, and your organization.